The PowerHitter™ has been the quickest and easiest way to extract the maximum potential from a smoke. Old-timers will immediately recognize this from their collection fondly as it was simply the funnest way to enjoy rolled smokes. How does it work? You simply insert a lit smoke into the special holder in the cap. Screw it on and find the air hole. Cover it with your finger and just "Grip It and Rip It!"